Add this bundle of marketing features when you're ready to grab more attention and expand the possibilities of your online ads & engagements.
Marketing Extension Bundle
Every app and feature in this bundle is designed to capture attention, make social engagements easier, enhance your website, improve sales, and entice your customers to keep coming back for more.
CONTENT MANAGEMENT & CONTENT APPS
Create square dot-pattern barcodes, called QR codes, for any product in your catalog. Use these QR codes in your marketing to give people a faster way to get to specific pages on your website. These are especially handy in newspaper ads and direct mail. You can also use them on your desktop site as a way to drive traffic to special marketing pages on your mobile website. Every smartphone has the ability to scan and understand QR codes.
With the Shortcodes app, you can use your own shortened domain name to create abbreviated URLs for sharing to social media, in your emails, and anywhere else where you need to track the ad clicks from your marketing. Having your own shortened domain name with short vanity URLs will elevate your marketing to a more professional looking level.
The Testimonials app give you the power to collect customer reviews and testimonials right on your website. These testimonials provide you with social proof of the quality of products and service you provide. The aggregated reviews are also used in the hidden meta tags on your website that are read by Google.
The Store Events app isn't just a layout to display what's happening in your store. This is a specialized page app and template that injects details of your upcoming event into Google. When used correctly, and if it's accepted by Google, your event has a chance to appear within the Google Maps app on a smartphone as an activity suggestion for people nearby. Your event may even appear automatically within your Google My Business account on Google search results.
Once you are trained how to use this and it's setup on on your website, you'll be able to add as many events as you'd like.
There's no better way to build brand awareness than by increasing your social engagement, but doing so requires a lot of time. With the Contest app, you can run several different types of contests right from your website that will generate social engagement on their own. Built-in contests can be used for online contestants that the public votes for, a daily roulette contest that keeps people coming back every day, and social sharing contests that engage your online followers to share your brand to social media to win prizes while building more of your brand identity.
SEO features are built into the core of GlitterPaw. SEO features and control fields are found on many admin pages of GlitterPaw, and they are updated with every new release. You have the power to edit every SEO field on every screen, but jumping around gets tedious and confusing. The SEO utility app pulls all the SEO content fields onto a single screen and shows you how Google will read your meta tags, word count, phrase count, and includes easy links so you can test local Google results.
This social sharing feature allows you to activate social sharing buttons throughout the entire website. You have the choice to show sharing buttons on product pages and content pages, and you can tie them directly into your social media accounts.
Modifying a website randomly can be treacherous because you never know how your customers, or Google, will react to the changes. With the A/B testing features you can make tiny changes to individual pages to see if they work as expected before rolling out massive changes on your entire website. You can also use Google Optimize to test funnel goals and results.
PRODUCT MANAGEMENT & PRODUCT APPS
When you include the Marketing Extension Bundle into your GlitterPaw subscription, you will have access to internal tracking that shows which products and product categories are most popular on your website. This data will show you what types of products you should be adding to your website and which product categories are not performing well. You'll even have better insights into what areas of your website need more content and SEO modifications to help bring more traffic.
Online shoppers crave a personalized shopping experience, and they are willing to share more of their information with you in return for that personalization. The "Just For You" feature allows customers to set up their online account and choose what they are interested in and also provide you with details of their general personality. This customer information is then matched up with the product details you've added to the system to create personalized suggestions for every shopper.
The typical ecommerce website is organized to show all the items of one category together, but that might not correctly mimic your in-store sales strategy. In person, you would probably show a customer several styles of jewelry from a single jewelry designer; and when someone is looking at earrings you would probably show them the matching necklace. With the Related product app you can take the same sales approach online and show all the related styles for the one they are currently looking at. This app creates the opportunity for online buyers to purchase several items from a single designer or perhaps an entire matching suite of jewelry.
The Similar products app creates a relationship between items in the same product categories and shows those similar items to customers. This allows customers to more easily find other products to look at to help them narrow down what they are really want to buy.
The goal of this Marketing Extension Bundle is to help attract a lot more traffic to your website. Once you've launched the initial ecommerce part of your site, you'll want to use this bundle to monitor the effectiveness of how you are bringing more traffic to your site. At the same time that you're improving your marketing efforts, you'll also want to expand your product catalog to give those attracted customers more products to choose from, which is why this bundle gives you an additional bump of 10,000 product capacity on top of what you already have.
CUSTOMER ACCOUNT MANAGEMENT & FEATURES
The Customer wish list app will allow customers with website accounts to add items from the product catalog to their wish list. Wish lists can be viewed online, printed in the store, or emailed to someone special.
The Personalization app is used to generate the Just For You product suggestions in the product catalog. As the website owner, you can manage all the different options for personalization. There are many options built-in that you can edit or remove, and you can add any new ideas of your own.
The SMS app gives you several growth options for using SMS messaging to your customers. SMS can be used to notify customers of jewelry special order status, jewelry repair status, pickup readiness, event notifications, and even to send a special message on a birthday or anniversary. The built-in SMS features allow for two-way communication over text messaging. You can also extend your SMS features with 3rd party SMS providers, like Twilio, to take advantage of faster and more interactive SMS and omnichannel communications.
GlitterPaw's Sales Funnel tracking app has a much broader scope than what you'll find in any CRM. On it's own it's able to capture the first time a user visits your website. When a user makes a purchase, or gives you their name through one of your sales funnels, GlitterPaw is then able to tell you when they first visited your site and everything they've looked as during all their visits. Using a combination of Google Analytics, email tracking, link tracking, and traffic flow through a website, GlitterPaw's Sales Funnel tracking is more advanced than what you'll find available anywhere else. Users of GlitterPaw POS can even track when a customer comes offline and visits a store in-person. Being able to see how a customer steps through your sales funnel, along with all their correspondence, is what makes GlitterPaw a true omnichannel platform for jewelers.
Every customer purchasing or registering on your website has access to their My Account area to manage their information and see their purchase history. With the Layaways app, the My Account area turns into a new sales opportunity for jewelers by allowing customers to purchase items on a layaway payment plan. Customers can see the items they've put on layaway, make payments towards the purchase, see the status of their payments made and the remaining ballance.
Using this Wedding registry app, a registered couple can maintain their own landing page on your site with their wedding details, photos, and the items from your catalog that they are interested in. Similar to the Layaways app, this app appears within the customer's My Account login area. Wedding couples are able to easily share their personalized landing page to their friends through email and social media. Your website will also allow people to search through the wedding registry by last name to look up the couple's details.
ECOMMERCE FEATURES & APPS
Upsell suggestions can be added to the checkout process of your shopping cart to offer extra items, like special gift boxes or jewelry cleaning products. These upsells are strategically placed in the shopping cart near the last page of the checkout process.
The RethinkYour.com Framework includes many examples of how a retail jewelry store, jewelry designer, and an ecommerce jeweler can use sales funnels to guide random online users into sales leads and then into paying customers. Each sales funnel is based on a set of rules based on what a person is doing on your website. GlitterPaw employees all of these rules to manipulate what a person sees on the website based on their previous online engagement.
Extend the possibilities of how your jewelry website pages will look with additional page layouts crafted for different marketing strategies and long sales letter formats. Using these pre-built layouts you will spend less time organizing the landing pages needed for your marketing.
TECHNICAL FEATURES & APPS
How many domain names do you own? If you're like most jewelers we know, you probably own several domain names with different spellings of your brand name, or many you've purchased jewelry related vanity domain names. And if you're like most jewelers we know, those extra domain names have never been used, but that's about to change. GlitterPaw has a unique feature that allows you to manage all of your alternative domain names right within the platform in such a way that you'll be able to use those domain names for all of your marketing. Once the Domain name tracking app is added to your subscription you'll be able to measure the effectiveness of all of your offline advertising, which is something you've never been able to do before.
The Marketing Extension Bundle will give you website, marketing, and omnichannel abilities that you've never seen before in one place.
Unified technology to improve your marketing effectiveness is a tenant of the RethinkYour.com Framework.
These extra marketing apps create a huge amount of extra customer engagement ans sharing, which is sure to build the brand awareness of on your online jewelry store.
The Marketing Extension Bundle expands your marketing opportunities and helps you measure the ROI of all your marketing, online and off.
The Marketing Extension Bundle is included as part of the GlitterPaw Pro, GlitterPaw Advanced, and GlitterPaw Expert subscriptions shown on our jewelry website design pricing page.