Friday, May 28, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 28, 2021
(recorded May 26, 2021) - 1 hour, 5 minutes
How a Japanese Company Cut 80% of the Time Needed to Manually Count Pearls
Twitter CFO Ned Segal says e-commerce is becoming more important for the company
ALL THE BIGGEST ACCESSORIES TRENDS FOR SUMMER ARE ON ETSY
Google Offers Advice on Ranking Better
Stop Listening to Google’s Advice on Link Building
Vulnerabilities in billions of Wi-Fi devices let hackers bypass firewalls
...
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AT: 05/28/2021 06:25:43 PM
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Tuesday, May 25, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 25, 2021
(recorded May 23, 2021) - 1 hour, 30 minutes
Industry news links:
- Is Men’s Jewelry an Untapped Category for Retailers?
- Bulova Launches Youtube Collector Series
- Forevermark Gets a New Name
Ransomware: Ransomware has been in the news a lot lately.
What is it?
It's a form of computer attack that encrypts the files on your hard drive, which means they are locked up you can't open them. The cybercriminal asks you to pay them money and then they will unlock them.
The cost can range from a...
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AT: 05/25/2021 10:49:51 PM
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Tuesday, March 02, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 2, 2021
(recorded February 28, 2021) - 1 hour, 15 minutes
Listener mail -- "last episode (#24) you mentioned a business that closed and the next location inherited their bad google reviews. how do you prevent that from happening and how do you tell google that you're new to the location, or that you're even going to be moving? i don't want to show up in my old location either and look like I've closed."
—
Microsoft Bing Webmaster Tools - They recently announced the ability to create heatmaps and user recordings; this will ...
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AT: 03/02/2021 09:00:38 AM
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TAGS:
HEATMAPS,
MICROSOFT,
BING,
SEO,
GOOGLE,
GOOGLE REVIEWS,
,
CUSTOMER JOURNEY,
ECOMMERCE,
GOOGLE MY BUSINESS,
WEBSITES,
PRODUCT CATALOGS,
PRODUCT DESCRIPTIONS
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Friday, February 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes
Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back.
You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.
When it comes to sustainable time and costs, we’ll examine your website responsibilit...
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AT: 02/19/2021 11:21:42 AM
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Monday, February 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes
In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.
Things we mentioned:
- Gorilla Glue story
- What Is Google Passage Rankin...
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AT: 02/15/2021 09:21:58 PM
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Tuesday, February 02, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes
A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.
Let's look at a few common scenarios.
1. Website redesign
We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.
You have to set up 301 redirects from old URLs to...
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AT: 02/02/2021 03:42:55 PM
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Friday, January 29, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 29, 2021
(recorded January 26, 2021) - 55 minutes
Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "
- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...
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AT: 01/29/2021 07:35:52 AM
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TAGS:
BRACKETING,
VIRTUAL INVENTORY,
RETURNS POLICY,
,
ECOMMERCE,
GOOGLE,
MARKETING,
MOBILE,
ONLINE SALES,
SEO,
SHOPIFY,
SSL,
VIRTUAL CHAT
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Friday, January 22, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 22, 2021
(recorded January 20, 2021) - 1 hour, 29 minutes
STORY TIME: It was June 20, 2014 and our company bank account dropped to negative $10,000 because of a massive chargeback by a single client for all the SEO work we had performed for him over the prior 9 months. We had no warning of the chargeback. He had contacted his credit card company and they reversed all the charges. This was the day before my wedding and I almost had to cancel my honeymoon.
This is the story of an SEO process gone wrong and how Google's process at the tim...
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AT: 01/22/2021 04:09:42 PM
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TAGS:
PENGUIN,
BLACK LIVES MATTER,
DIVERSITY,
MARKETING,
JEWELERS OF AMERICA,
EMARKETER,
NATIONAL JEWELER,
SEO,
BLACK HAT SEO,
GOOGLE,
GOOGLE WEBMASTER TOOLS,
GOOGLE ANALYTICS,
GOOGLE PENGUIN,
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Tuesday, January 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 19, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes
Reference: https://searchengineland.com/how-to-use-schema-markup-to-make-an-impression-in-search-345290
Some Important SEO points:
1. It can take up to 8 months for any page or post on your website to reach its full potential.
2. Identical content across sites doesn't get penalized as much as Google will recognize that many sites have the same content and they will choose to only surface one of those sites in the results.
3. Google doesn't gu...
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AT: 01/19/2021 05:29:09 PM
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Friday, January 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 15, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes
Reference links:
• https://backlinko.com/google-ranking-factors
• https://analytics.google.com
• https://search.google.com/search-console
• https://www.google.com/business/
• https://jewelryseo.net
• https://trends.google.com
—
Start with basic setup to monitor your SEO:
1. If you don't already have one, set up a Google account/Gmail f...
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AT: 01/15/2021 11:48:58 AM
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Tuesday, December 29, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 29, 2020
(recorded December 28, 2020) - 63 minutes
a) Tech News Headlines / Social Media Watch - Video conferencing is at the height of use from the ubiquity of Skype to the power of Zoom. Virtual Chat continues to be necessary, whether you're using Pure Chat or Podium, or Facebook Messaging. Social media trends in users via Instagram, Facebook, Twitter, TikTok, Snapchat, and YouTube bring in further possibilities, and questions.
b) Industry News / 2020 Review: How do you handle controversial current events in your online presence? Whe...
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AT: 12/29/2020 03:54:00 PM
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