Filter By Tag: " google analytics"
Tuesday, February 02, 2021

017. Common Reasons for Website Traffic Drop


released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes

A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.

Let's look at a few common scenarios.

1. Website redesign

We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.

You have to set up 301 redirects from old URLs to...

AT: 02/02/2021 03:42:55 PM   0 COMMENTS
Friday, January 22, 2021

014. SEO Lessons Learned + Diversity in the Jewelry Industry


released January 22, 2021
(recorded January 20, 2021) - 1 hour, 29 minutes

STORY TIME: It was June 20, 2014 and our company bank account dropped to negative $10,000 because of a massive chargeback by a single client for all the SEO work we had performed for him over the prior 9 months. We had no warning of the chargeback. He had contacted his credit card company and they reversed all the charges. This was the day before my wedding and I almost had to cancel my honeymoon.

This is the story of an SEO process gone wrong and how Google's process at the tim...

AT: 01/22/2021 04:09:42 PM   0 COMMENTS