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Tuesday, April 13, 2021

037. ADA Ruling and Rules for ADA: Providing Quality Service For All


released April 13, 2021
(recorded April 11, 2021) - 1 hours, 27 minutes

April 7, 2021 Ruling by the 11th Circuit Appeals Court
The two-judge majority placed a lot of weight on the fact that the ADA only applies to physical spaces. In their view, a website is not a public accommodation as the ADA defines the concept.

The plaintiff, Gil, a bling man who patronized Winn-Dixie grocery store and pharmacy for 15 years, testified that ordering in person as a blind man made him "uncomfortable because he did not know who else was nearby listening" as he told...

AT: 04/13/2021 07:03:35 AM   0 COMMENTS
Friday, January 29, 2021

016. Small Steps for Improving Your eCommerce


released January 29, 2021
(recorded January 26, 2021) - 55 minutes

Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "

- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...

AT: 01/29/2021 07:35:52 AM   0 COMMENTS
Tuesday, January 19, 2021

013. SEO Fundamentals pt 2 - On-Your-Own Strategies


released January 19, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes


Some Important SEO points:

1. It can take up to 8 months for any page or post on your website to reach its full potential.

2. Identical content across sites doesn't get penalized as much as Google will recognize that many sites have the same content and they will choose to only surface one of those sites in the results.

3. Google doesn't gu...

AT: 01/19/2021 05:29:09 PM   0 COMMENTS