Filter By Tag: " personalization"
Friday, January 01, 2021

008. 2021 Forecasting

by
info@jewelerwebsites.com

Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes



APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.

What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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AT: 01/01/2021 01:21:20 PM   0 COMMENTS
Tuesday, December 22, 2020

005. Removing the Guesswork in Personalization

by
info@jewelerwebsites.com

Preview:
released December 21, 2020
(recorded December 20, 2020) - 58 minutes



a) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment.

Matt and George talk about the changes in seasonal buyin...
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AT: 12/22/2020 07:27:39 PM   0 COMMENTS