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Monday, February 15, 2021

021. Selling Your Experience

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes

In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.

Things we mentioned:

- Gorilla Glue story

- What Is Google Passage Rankin...

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AT: 02/15/2021 09:21:58 PM 0 COMMENTS

TAGS: GORILLA GLUE, GOOGLE, VIRAL NEWS, , MILLENNIALS, OMNICHANNEL, ONLINE SALES, SCHEMA ORG, SEO

013. SEO Fundamentals pt 2 - On-Your-Own Strategies

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released January 19, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes

Reference: https://searchengineland.com/how-to-use-schema-markup-to-make-an-impression-in-search-345290

Some Important SEO points:

1. It can take up to 8 months for any page or post on your website to reach its full potential.

2. Identical content across sites doesn't get penalized as much as Google will recognize that many sites have the same content and they will choose to only surface one of those sites in the results.

3. Google doesn't gu...

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AT: 01/19/2021 05:29:09 PM 0 COMMENTS

TAGS: RANKING, SSL, GOOGLE, GOOGLE SEARCH CONSOLE, RANK, MOBILE, SCHEMA ORG