Filter By Tag: " seo"
Tuesday, May 25, 2021

049. Internet Security: Ransomware Beware + Getting Indexed in Google


released May 25, 2021
(recorded May 23, 2021) - 1 hour, 30 minutes

Industry news links:
- Is Men’s Jewelry an Untapped Category for Retailers?
- Bulova Launches Youtube Collector Series
- Forevermark Gets a New Name

Ransomware: Ransomware has been in the news a lot lately.

What is it?
It's a form of computer attack that encrypts the files on your hard drive, which means they are locked up you can't open them. The cybercriminal asks you to pay them money and then they will unlock them.

The cost can range from a...

AT: 05/25/2021 10:49:51 PM   0 COMMENTS
Tuesday, April 13, 2021

037. ADA Ruling and Rules for ADA: Providing Quality Service For All


released April 13, 2021
(recorded April 11, 2021) - 1 hours, 27 minutes

April 7, 2021 Ruling by the 11th Circuit Appeals Court
The two-judge majority placed a lot of weight on the fact that the ADA only applies to physical spaces. In their view, a website is not a public accommodation as the ADA defines the concept.

The plaintiff, Gil, a bling man who patronized Winn-Dixie grocery store and pharmacy for 15 years, testified that ordering in person as a blind man made him "uncomfortable because he did not know who else was nearby listening" as he told...

AT: 04/13/2021 07:03:35 AM   0 COMMENTS
Tuesday, March 30, 2021

033. Blog Optimization and Keyword Research Tools


released March 30, 2021
(recorded March 28, 2021) - 1 hours, 36 minutes

Today we’re giving you some key tips for SEO optimization of your blog posts and reviewing SEO keyword optimization tools.

Image optimization
Make sure images appear nicely on desktop and mobile
Use JPG to increase speed. GIF and PNG really are not good to use.
Use image file names that are optimized with keywords, for example diamond-engagement-ring.jpg
Use alt text to describe the image., for example alt="2 carat diamond solitaire engagement ring in platinum" <...

AT: 03/30/2021 07:09:23 PM   0 COMMENTS
Tuesday, March 02, 2021

025. Effective Product Descriptions (plus Hosting Scams and Microsoft Heatmaps)


released March 2, 2021
(recorded February 28, 2021) - 1 hour, 15 minutes

Listener mail -- "last episode (#24) you mentioned a business that closed and the next location inherited their bad google reviews. how do you prevent that from happening and how do you tell google that you're new to the location, or that you're even going to be moving? i don't want to show up in my old location either and look like I've closed."

Microsoft Bing Webmaster Tools - They recently announced the ability to create heatmaps and user recordings; this will ...

AT: 03/02/2021 09:00:38 AM   0 COMMENTS
Friday, February 26, 2021

024. Love/Hate Relationships w/ Online Reviews, SEO, and Twitter


released February 25, 2021
(recorded February 26, 2021) - 1 hour, 20 minutes

Are you among the 52% of jewelers who say they use technology to solicit online reviews? Today we’ll look at what jewelers have to say about the love/hate relationship with review gathering technology. Next we’ll give you a 6-step framework you can follow to expand the SEO of your website whenever you add new inventory. You’ll then hear about a way to rethink your online ad spending and a method of using the same monthly budget to bring more traffic to your website. ...

AT: 02/26/2021 11:35:13 AM   0 COMMENTS
Friday, February 19, 2021

022. A Customer Journey's Lifetime Value


released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes

Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the Podcast you’ll gain insights into how to take those sales back.

You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.

When it comes to sustainable time and costs, we’ll examine your website responsibilit...

AT: 02/19/2021 11:21:42 AM   0 COMMENTS
Monday, February 15, 2021

021. Selling Your Experience


released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes

In this episode of the Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.

Things we mentioned:

- Gorilla Glue story

- What Is Google Passage Rankin...

AT: 02/15/2021 09:21:58 PM   0 COMMENTS
Tuesday, February 02, 2021

017. Common Reasons for Website Traffic Drop


released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes

A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.

Let's look at a few common scenarios.

1. Website redesign

We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.

You have to set up 301 redirects from old URLs to...

AT: 02/02/2021 03:42:55 PM   0 COMMENTS
Friday, January 29, 2021

016. Small Steps for Improving Your eCommerce


released January 29, 2021
(recorded January 26, 2021) - 55 minutes

Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "

- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...

AT: 01/29/2021 07:35:52 AM   0 COMMENTS
Friday, January 22, 2021

014. SEO Lessons Learned + Diversity in the Jewelry Industry


released January 22, 2021
(recorded January 20, 2021) - 1 hour, 29 minutes

STORY TIME: It was June 20, 2014 and our company bank account dropped to negative $10,000 because of a massive chargeback by a single client for all the SEO work we had performed for him over the prior 9 months. We had no warning of the chargeback. He had contacted his credit card company and they reversed all the charges. This was the day before my wedding and I almost had to cancel my honeymoon.

This is the story of an SEO process gone wrong and how Google's process at the tim...

AT: 01/22/2021 04:09:42 PM   0 COMMENTS